University musings

The founder of Nurdle, Joshua Beech, was in his final year at University, when he went to escape the stresses of revision and ventured to the nearest beach – a quiet bay in East Cornwall called Whitsand. Nothing could’ve prepared him for the sight that he saw.
Billions of micro plastic nurdles washed in with every wave.

It was the most shocking environmental issue Josh had ever seen, and it was only 10 miles from his home.

This day is when Nurdle was born.
He had to do something about this.

Initial prototyping & development

He went to work removing the pollution with dustpans and brushes and floating the micro-plastics in water to get them off the beach. He then built a business plan and obtained a grant from Plymouth University to remove this pollution and up-cycle it into products, reinvesting the profits into further removal. But one thing constantly held him back, there were billions of pieces on the beach and he couldn’t make a real dent in the problem. He created a giant sieve in his kitchen to remove the micro-plastics from Whitsand Bay.

Using wood, nails and very few practical skills, Josh built a sieve that lasted 2 hours; before falling apart.

He took the idea to his granddad and made plans to create a more substantial solution; the Trommel v.2!

Expansion and external interest

When this was put on social media he had a flurry of messages asking to buy them, how to make them, to join in on beach.
Never did he imagine people would care enough to remove this pollution, but they certainly did.

He started manufacturing Trommels and selling them to businesses to donate to beach cleaning organisations, the beach cleaners get their tool and the business gets great advertisement and CSR boost, still to this day they are an effective means to remove microplastics and a beneficial tool for businesses who value sustainability.

With the help of Hope Buck, a dedicated environmentalist, Nurdle has now delivered 40 Trommels around the world, including two in South Africa and two in California.

The next step

Trommels are great, but they were never going to solve the problem.

“It is simply too severe.”

Nurdle entered a new phase and moved from a grass roots community organisation and started drawing plans for a professional ocean plastic cleanup organisation.

The perfect machine to remove microplastics en masse was designed.

The machine was launched in January 2020 and has now completed 15 beach cleans, removing over 25,000,000 pieces of plastic.
It can even remove plastic smaller than a grain of sand.

Post-COVID world

Now, Josh has taken Nurdle’s back to its roots.
In a post Covid-19 world, where funding is difficult to obtain – Nurdle needs to generate a revenue stream.

The machine has conducted 15 beach cleans in 6 months, it’s simply not enough.

How are we going to get it out there more?

We want to pay a full time member of staff to take it out every working day, of every week, of every year.

If we can remove 25,000,000 pieces of plastic in 15 beach cleans, imagine what a full time member of staff can do…

The phone case is our solution – a stylish fashion accessory made from micro-plastics.

A world first, from the world’s first organisation to remove micro-plastics.
Help us achieve our goal of getting this machine on the beach…
Every. Single. Day.

Purchase your phone case today

You’ll like the company we keep…