Project Description

We use 320,000,000 tonnes of new plastic in europe every single year.

20,000,000 tonnes is used in plastic packaging, most of which is single use.

75% of plastic entering the oceans originates from cities, towns and villages on the coast.

The most effective way to reduce plastic entering the ocean is to reduce plastic packaging and manage plastic better in coastal areas.

Tyre dust makes up the largest share of micro-plastics entering the ocean. Natural rubber tyres have been replaced by synthetic rubber (or plastic) and we use 50,000,000 tyres in the UK every year. Whilst driving, tyres wear down and the synthetic rubber micro-plastic flakes run straight from the road into the ocean.